About us

Our story

Founded with one simple conviction: great businesses are built on sound strategy, disciplined execution, and unwavering commitment to results that matter.

Since our founding, we've partnered with ambitious leaders who refuse to settle for incremental gains. Together, we've navigated market disruption and built organizations designed to win.

We combine rigorous analysis with hands-on implementation. No recommendations that sit on shelves—just strategies your team can execute and results you can measure.

Built through decades of solving the problems that keep executives awake at night.

2013

Launched with a clear mission: bring operator-level expertise to companies navigating their most critical inflection points. No PowerPoint factories. Just experienced leaders helping other leaders win.

2018

Expanded our practice areas as clients demanded deeper capability in digital transformation and operational scale. Market shifts required new expertise—we built it.

2023

Crossed 200 client engagements across four continents. Our reputation now opens doors, but we've never forgotten what got us here: delivering results that show up in revenue and margin.

Our values

What drives us

Our values aren't wall art, they're the principles that guide every client engagement, hiring decision, and strategic choice we make as a firm.

Client outcomes first

We measure success by client results, not billable hours. Every recommendation must pass one test: will this create measurable value for the business?

Intellectual honesty

We tell you what you need to hear, not what you want to hear. Tough conversations early prevent costly mistakes later.

Practical over theoretical

Business strategy must survive contact with reality. We design solutions your teams can actually execute with the resources you actually have.

Strategic excellence

Every engagement demands our best thinking. We bring frameworks refined over decades and customize them to your specific context and constraints.

Collaborative mindset

Your team knows your business better than we ever will. Our job is to bring outside perspective, proven methods, and capacity to accelerate what you already know needs doing.

Long-term partnerships

Quick wins matter, but sustainable advantage comes from building organizational capabilities that compound over years, not quarters.

How we're different

Everyone else

Junior consultants learning on your time

Recommendations that never get implemented

Generic frameworks copied from textbooks

Disappear after delivering the final deck

Bill by the hour with no accountability

Rubeus

Senior practitioners leading every engagement

We stay through implementation and results

Custom strategies built for your reality

Partnership that extends beyond project timelines

Fixed pricing tied to measurable outcomes

Our team

Meet the team

We're former operators who chose consulting because we love solving complex business problems. Each team member brings deep functional expertise and real-world scars from building, scaling, or turning around businesses.